AK
Case 01 / 08 Identity & Visual Branding

Salesforce + Own
Product Launch*

The Salesforce + Own Product Launch aimed to elevate the Salesforce Trusted Services & Developer Services offering by integrating Own products into the Salesforce platform to create a powerful and comprehensive product package.

This campaign, executed under the Salesforce brand with a phased transition away from Own branding, focused on Data Resilience, Data Compliance, and Data Security — and their respective products — to empower customers to establish a data governance foundation for Agentforce.

Discipline
Identity & Visual Branding
Big idea
"Build trust"
Deliverables
Design kit, homepage, signage, brand integration UI, event swag
Build trust wordmark with blueprint-style construction lines on blue
Updated owndata.com homepage with mobile views
Updated homepage
GA Launch Day Celebration signage reading When we build on a trusted foundation, our innovations go further
Office & digital signage
Grid of Own UI brand integration recommendation slides
Brand integration UI
Row of navy build trust caps on a windowsill
Launch event swag