AK
Case 08 / 08 Event Branding

FOCUS 23
Sales Kickoff*

I created the branding for the annual Sales Kickoff 2023, centered around the theme "FOCUS." The design emphasized clarity, alignment, and motivation, setting the tone for a high-energy event aimed at driving strategic goals.

Year
2023
Typography
Jost · Poppins
Deliverables
Logo, color & type system, pattern, badges, signage, apparel
Multicolor eight-point FOCUS star on deep navy
FOCUS 23 logo on white and on navy
Logo
Color palette swatches with Jost and Poppins type specimens
Colors & type
Angular multicolor pattern fragments on navy
Pattern
Sales Kickoff 2023 event badges and lanyards
Event badge
Tall FOCUS 23 banner hanging in an atrium
Event signage
Sales Kickoff 23 roll-up banner in a bright lobby
Roll-up banner
Black long-sleeve shirt with the FOCUS 23 star and sleeve print
Event shirt