AK
Case 02 / 08 Identity & Visual Branding

Dreamforce
2024*

I had the privilege of leading Own's Dreamforce 2024 event branding project, with a focus on empowering the Salesforce ecosystem to understand how data fuels their future — driving enterprise AI, digital transformation, and insightful business strategies.

In line with this vision, I directed the creation of captivating generative AI visuals and striking branded 3D renderings, creating a dynamic fusion that brought our message to life and encapsulated the spirit of innovation that defines Own.

Role
Led event branding
Year
2024
Deliverables
Generative AI assets, 3D renders, social, digital & LinkedIn ads
Iridescent data fueling station topped with the Own logo
Grid of generative AI fuel nozzle explorations
Generative AI explorations — nozzles
Grid of generative AI glowing fuel pump explorations
Generative AI explorations — pumps
Rainbow-lit charging nozzle on a lavender wall
Custom 3D rendered asset
Futuristic white data fueling station with glowing pumps under a dramatic sky
The data fueling station
Three digital ads featuring the glowing fuel pump
Digital ads