I spearheaded the in-house design team in the complete rebranding of the company from OwnBackup to Own, crafting a bold new identity that reflects a broader vision of data ownership and innovation. The rebrand unified our message, aligning visuals and strategy to resonate with evolving market needs and future growth.
The Orb is the primary element used to convey the technology. The icons on each ring represent the platform's functions, and the multi-colored gradient represents the full platform working as one.