AK
Case 06 / 08 Identity & Visual Branding

Own
Company*

I spearheaded the in-house design team in the complete rebranding of the company from OwnBackup to Own, crafting a bold new identity that reflects a broader vision of data ownership and innovation. The rebrand unified our message, aligning visuals and strategy to resonate with evolving market needs and future growth.

The Orb is the primary element used to convey the technology. The icons on each ring represent the platform's functions, and the multi-colored gradient represents the full platform working as one.

Role
Led the in-house design team
Tagline
"Own your own data."
Deliverables
Logo, key visuals, the Orb, brand book, stationery, merch, website
Own app screens on tilted phones
Hand holding the glowing orb with the line Own your own data
Key visual
The Orb with stacked function rings and gradient base
The Orb
Open brand book showing the data ownership platform
Brand book
Dark business cards with the Own logo ring
Business cards
Own branded bottle, phone case, earbuds case and tote
Merch
Own website hero with a man holding the orb
Website