AK
Case 07 / 08 Art Direction & Design

Midyear
Kickoff 2023*

I led the art direction and design for the Midyear Kickoff 2023, crafting visuals that energized the event and aligned with the company's midyear goals. The branding captured momentum and focus, using dynamic graphics and bold typography to inspire teams and reinforce strategic priorities for the second half of the year.

Role
Art direction & design lead
Rallying cry
"Go. Fight. Win."
Deliverables
Billboard, digital signage, event ID, swag box, apparel
Rainbow gradient Midyear Kickoff 2023 billboard with a person walking past
Two vertical digital signs reading Go. Fight. Win.
Digital signage
Gradient event ID badge on a lanyard clip
Event ID
Gradient swag boxes on a wooden surface
Swag box
White jacket and cap printed with Go. Fight. Win.
Swag