AK
Case 04 / 08 Campaign Identity

Mastering
Data Resilience*

As Lead Designer for the Mastering Data Resilience campaign, I developed a bold visual system that served as the foundation for the entire initiative. I created dynamic key visuals and ensured cohesive brand expression across social media, carousel ads, and eBooks, delivering a unified and high-impact presence across all touchpoints.

Role
Lead Designer
Discipline
Campaign Identity
Deliverables
Key visuals, carousel ads, social ads, eBooks
Sweeping blue and magenta gradient arcs on a dark background
Three carousel ads: checklist, define your recovery goals, assess your data resilience
Carousel ads
Three social ads for webinar, checklist and blog
Social ads
eBook cover and interior spread on data protection for Microsoft Dynamics
eBooks